English version

bait-and-switch in Advertising & marketing topic

From Longman Business Dictionarybait-and-switchˌbait-and-ˈswitch adjective [only before a noun] American English MARKETING if sellers use bait and switch methods, they attract customers by telling them about a cheap product which may or may not exist, and then persuade them to buy a more expensive oneAirlines often promote bargain fares that are not available on all flights, classic bait and switch tactics.