English version

competitive intelligence in Advertising & marketing topic

From Longman Business Dictionarycompetitive intelligencecomĖŒpetitive inĖˆtelligence (also competitor intelligence) noun [uncountable] MARKETING the process of finding, analyzing, and using information about businesses that are competing with you, or the information that has been obtained from this processFirms use competitive intelligence in all aspects of business - from mergers and acquisitions to marketing - to gain real competitive advantage.