English version

derisk in Advertising & marketing topic

From Longman Business Dictionaryderiskde‧risk /diːˈrɪsk/ verb [intransitive, transitive] MARKETING if a company derisks, it increases the range of goods or services it produces or increases the number of countries in which it does business in order to reduce the risk that something bad might happenAs part of our overall strategy, we wanted to derisk, that is take part of the business out of the US and enter Europe.Various initiatives have been taken to diversify and derisk the company’s revenues.derisked adjective [only before a noun]The derisked business model gives a high degree of stability to earnings.derisking noun [uncountable]Derisking is accomplished by limiting exposure to any specific client, domain or type of project to less than 10 percent of annual revenues.