English version

gimmick in Advertising & marketing topic

From Longman Dictionary of Contemporary Englishgimmickgim‧mick /ˈɡɪmɪk/ noun [countable] informal  BBATRICK/DECEIVEa trick or something unusual that you do to make people notice someone or something – used to show disapprovalstunt advertising gimmicksgimmicky adjectivegimmickry noun [uncountable]
Examples from the Corpus
gimmickThreats to expropriate, always a gimmick to increase popularity, never materialised.Nope, Patricia Marvel says, in this town, you really have to have a gimmick.The business of selling shares at licensed dealers is often a gimmick which loses investors their hard-earned money.As courses proliferate, they promote themselves with ever more exotic gimmicks.The consequence is that the parties are driven to search for gimmicks.A great gimmick and I wish I'd thought of it.This movie has only one gimmick though, and after a while it begins to wear thin.The current program began in 1989 as a promotional gimmick expected to last six months.