English version

House of Quality in Advertising & marketing topic

From Longman Business DictionaryHouse of QualityˌHouse of ˈQuality (abbreviation HOQ) noun [countable, uncountable] MARKETING a method used when planning new products, which involves collecting information about what customers need, what they think is important, and what they think of competitors’ products. The House of Quality is an important part of Quality Function Deployment