English version

Marlboro Friday in Advertising & marketing topic

From Longman Business DictionaryMarlboro FridayMarl‧bo‧ro Fri‧day /ˌmɑːlbərə ˈfraɪdiˌmɑːrlbəroʊ-/ noun MARKETINGApril 2,1993, when the price of Marlboro cigarettes, which had been more expensive than other brands, was reduced in an attempt to increase sales. This led investors to believe that brands of CONSUMER PRODUCTs in general were no longer as valuable as before