English version

price-sensitive in Advertising & marketing topic

From Longman Business Dictionaryprice-sensitiveˌprice-ˈsensitive adjective1ECONOMICS if a product is price-sensitive, its sales are affected by the priceGasoline is a very price-sensitive product - people will drive for long distances to get a few cents off.Jewelry demand is price-sensitive. When the price of gold jewelry rises by 1%, the quantity demanded falls by 2.6%.2MARKETING a price-sensitive customer is influenced by the price of a product when choosing whether or not to buy itPrice-sensitive customers tend to be disloyal when prices increase.3FINANCE price-sensitive information is likely to affect prices if it becomes known, especially share pricesEmployees with access to price-sensitive information are prohibited from disclosing this information to outsiders.