English version

private-label in Advertising & marketing topic

From Longman Business Dictionaryprivate-labelˌprivate-ˈlabel adjective [only before a noun] American English MARKETING private-label products have the name of the shop that sells them, rather than the name given to it by the producer SYN OWN-BRAND, OWN-LABEL BrEThe company makes and distributes private-label products for supermarket retailers.