English version

second-mover advantage in Advertising & marketing topic

From Longman Business Dictionarysecond-mover advantageˌsecond-mover adˈvantage [uncountable] MARKETING the advantage a company gains by not being the first to sell a new product or provide a new service, when research and development costs (=the cost of studying new ideas and planning new products) are lower and people have learned about the market from the experience of other companies advantage