Longman Dictionary of Contemporary English homepage

Topic: ADVERTISING AND MARKETING

Date: 1400-1500
Language: Old French
Origin: endosser 'to put on the back', from dos 'back'

endorse

verb
     
en‧dorse [transitive]
1 to express formal support or approval for someone or something
endorse a proposal/an idea/a candidate etc
The Prime Minister is unlikely to endorse this view.
2BBA if a famous person endorses a product or service, they say in an advertisement that they use and like it
3 to sign your name on the back of a cheque to show that it is correct
4 [usually passive] British English if your driving licence is endorsed for a driving offence, an official record is made on it to show that you are guilty of the offence
endorsement noun [uncountable and countable]
celebrity endorsements
the official endorsement of his candidacy
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