Longman Dictionary of Contemporary English homepage

Topic: ADVERTISING AND MARKETING

Date: 1400-1500
Language: Old French
Origin: endosser 'to put on the back', from dos 'back'

endorse

 verb
     
en‧dorse [transitive]
1 to express formal support or approval for someone or something
endorse a proposal/an idea/a candidate etc
The Prime Minister is unlikely to endorse this view.
2BBA if a famous person endorses a product or service, they say in an advertisement that they use and like it
3 to sign your name on the back of a cheque to show that it is correct
4 [usually passive] British English if your driving licence is endorsed for a driving offence, an official record is made on it to show that you are guilty of the offence
—endorsement noun [uncountable and countable]
celebrity endorsements
the official endorsement of his candidacy
Definition of endorse from the Longman Dictionary of Contemporary English within
the topic ADVERTISING AND MARKETING

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advert advertise advertisement advertising agency announcement billboard copywriter endorse flyer gimmick hoarding jingle mailing list mailshot marketing o.n.o. poster PR press agent promo promote promotion promotional prospectus publicist publicity publicize public relations push saleable sandwich board selling point soft sell telemarketing want ad

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