Topic: ADVERTISING AND MARKETING
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| Date: | 1300-1400 |
| Language: | Latin |
| Origin: | , past participle of promovere 'to move forward' |
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pro‧mote S3 W2
[transitive]
[transitive]1 to help something to develop or increase : 
a meeting to promote trade between Taiwan and the U.K.Fertilizer promotes leaf growth.
encourage
a meeting to promote trade between Taiwan and the U.K.Fertilizer promotes leaf growth.2 to give someone a better, more responsible job in a company [≠ demote]
better job
[usually passive]BBC3 to help sell a new product, film etc by offering it at a reduced price or by advertising it : She's in London to promote her new book.
sell
BBAShe's in London to promote her new book.4 if a sports team is promoted, they play in a better group of teams the next year [≠ relegate]
sport
DS [usually passive] British English promote somebody to something They have been promoted to the First Division.
They have been promoted to the First Division.5 to try to persuade people to support or use something : John Major promoted the idea of a classless society.
persuade
John Major promoted the idea of a classless society.6 to be responsible for arranging a large public event such as a concert or a sports game
