Longman Dictionary of Contemporary English homepage

Topic: ADVERTISING AND MARKETING

public relations

 noun
     
public relations
1 [uncountable]BBABO the work of explaining to the public what an organization does, so that they will understand it and approve of it:
They ran their own successful public relations business in London.
2 [plural]BBA the relationship between an organization and the public:
The project has been disastrous for the bank in terms of public relations.
a public relations exercise (=done in order to improve the relationship between the public and an organization).
Definition of public relations from the Longman Dictionary of Contemporary English within
the topic ADVERTISING AND MARKETING

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advert advertise advertisement advertising agency announcement billboard copywriter endorse flyer gimmick hoarding jingle mailing list mailshot marketing o.n.o. poster PR press agent promo promote promotion promotional prospectus publicist publicity publicize public relations push saleable sandwich board selling point soft sell telemarketing want ad

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