Longman Dictionary of Contemporary English homepage

Topic: ADVERTISING AND MARKETING


publicity

noun
     
pub‧lic‧i‧ty S2 W3 [uncountable]
1AM the attention that someone or something gets from newspapers, television etc:
Standards in education have received much publicity over the last few years.
bad/good/unwelcome etc publicity
It's important to gain good publicity for the school.
The adverse publicity had damaged sales.
2BBA the business of making sure that people know about a new product, film etc or what a particular famous person is doing:
Who's going to do the show's publicity?
The Government has launched a publicity campaign.
Is their much-reported romance just a publicity stunt (=something that is only done to get publicity)?
Word of the Day
The ADVERTISING AND MARKETING
Word of the Day is:

Other related topics