Topic: ADVERTISING AND MARKETING
| Date: | 1300-1400 |
| Language: | Old French |
| Origin: | poulser 'to hit, push', from Latin pulsare, from pellere 'to drive, hit' |
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push1 S1 W2

1 to make someone or something move by pressing them with your hands, arms etc [≠ pull]:
It didn't move, so she pushed harder.
I promised to push him on the swings for as long as he wanted.
shoppers pushing their grocery carts
move
[intransitive and transitive]
It didn't move, so she pushed harder.
I promised to push him on the swings for as long as he wanted.
shoppers pushing their grocery carts push somebody/something away/back/aside etc
She pushed him away.
Maria pushed her hair back from her forehead.
She pushed him away.
Maria pushed her hair back from her forehead.2 to press a button, switch etc in order to make a piece of equipment start or stop working [= press]:
I got in and pushed the button for the fourth floor.
Push the green button to start the engine.
button/switch
[intransitive and transitive]
I got in and pushed the button for the fourth floor.
Push the green button to start the engine.3 to use your hands, arms etc to make people or things move, so that you can get past them :
Don't push. Everyone will get a turn.
try to get past
[intransitive]
Don't push. Everyone will get a turn. push (your way) past/through/into etc
A fat man pushed past me in his rush to leave.
She pushed her way to the front.
A fat man pushed past me in his rush to leave.
She pushed her way to the front.4 to encourage or force someone to do something or to work hard :
encourage
[transitive]5 to try to persuade people to accept your ideas, opinions etc in order to achieve something :
The president is trying to push his agenda in Congress.
persuade
[intransitive and transitive]
The president is trying to push his agenda in Congress.6 to change someone's situation, or to make a situation change, especially when some people do not want it to change :
The law would push even more children into poverty.
attempts to push the peace process forward
change
[transitive always + adverb/preposition]
The law would push even more children into poverty.
attempts to push the peace process forward7 to increase or decrease an amount, value, or number
increase/decrease
[transitive always + adverb/preposition]8 if an army pushes somewhere, it moves in that direction :
The army was pushing north.
We pushed deep into enemy territory.
army
[intransitive always + adverb/preposition]
The army was pushing north.
We pushed deep into enemy territory.9 to try to sell more of a product by advertising it a lot :
Sports stars earn big bucks for pushing everything from shoes to soft drinks.
advertise
[transitive] informalBBA
Sports stars earn big bucks for pushing everything from shoes to soft drinks.12 to do something or ask for something, especially something you have done or asked for before, when this is likely to annoy someone or involves a risk :
If she doesn't want to go, don't push it.
It's 26 miles, so you're pushing your luck if you try to hike it in a day.
push your luck/push it
informal
If she doesn't want to go, don't push it.
It's 26 miles, so you're pushing your luck if you try to hike it in a day.13 to try not to think about something, especially something bad or worrying :
He pushed the thought out of his mind and tried to concentrate.
push something out of your mind
also push something to the back of your mind
He pushed the thought out of his mind and tried to concentrate.14 to make someone feel strong emotions :
Movies shouldn't be afraid to push a few buttons.
push (somebody's) buttons
informal
Movies shouldn't be afraid to push a few buttons.15 to spend more money than you usually do, on something special :
Push the boat out and get tickets to the theatre or ballet.
push the boat out
British English informal
Push the boat out and get tickets to the theatre or ballet.16 to keep trying to make someone accept your opinion in a way that they think is annoying
push the point
17 to do something that is new and that goes beyond the limits of what has already been done in a particular area of activity
push the envelope
American Englishpush ahead
phrasal verbpush along
phrasal verbmust/should etc be pushing along
British English spoken
It's getting late - I think we should be pushing along.push somebody around
phrasal verb
Europeans sometimes feel the Americans are trying to push them around.push somebody/something aside
phrasal verb1 to try to forget about something, especially something unpleasant, so that you can give your attention to what you are doing :
She pushed aside her anger, forcing herself to focus on her work.
push something ↔ aside
She pushed aside her anger, forcing herself to focus on her work.2 to force someone out of their job or position, taking the job in their place :
Primakov was pushed aside but later became head of Intelligence.
Primakov was pushed aside but later became head of Intelligence.push yourself forward
phrasal verb British English to try to make other people notice you :
Rupert was a quiet type, not one to push himself forward.
Rupert was a quiet type, not one to push himself forward.push in
phrasal verb British English informal to go in front of other people who are already waiting in a line for something, instead of going to the back of the line :
A couple of boys pushed in at the head of the queue.
A couple of boys pushed in at the head of the queue.push off
phrasal verb1 to start moving in a boat, on a bicycle, or when swimming or jumping, by pushing against something with your arms, legs etc :
Dad pushed off and jumped into the rowboat.
Dad pushed off and jumped into the rowboat.2 British English spoken used to tell someone rudely to go away
push on
phrasal verb1 to continue travelling somewhere, especially after you have had a rest :
We decided to push on a little further.
We decided to push on a little further.push somebody/something ↔ over
phrasal verb
He went wild, pushing over tables and chairs.push something ↔ through
phrasal verb
The planning application was pushed through as quickly as possible.