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Topic: BUSINESS BASICS


diversify

verb
     
di‧ver‧si‧fy past tense and past participle diversified, present participle diversifying, third person singular diversifies
1 [intransitive and transitive]BBPE if a business, company, country etc diversifies, it increases the range of goods or services it produces
diversify (away) from
farmers forced to diversify away from their core business
diversify into
The company is planning to diversify into other mining activities.
We need to diversify the economy.
2 [intransitive and transitive] to change something or to make it change so that there is more variety:
User requirements have diversified over the years.
3 [intransitive] technical to put money into several different types of investment instead of only one or two
diversify into
Spread the risk by diversifying into dollar bonds.
diversification noun [uncountable]
diversification of the rural economy
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