English version

undersell in Business basics topic

From Longman Dictionary of Contemporary Englishundersellun‧der‧sell /ˌʌndəˈsel $ -ər-/ verb (past tense and past participle undersold /-ˈsəʊld $ -ˈsoʊld/) [transitive]  1 BBto sell goods at a lower price than someone else2 PERSUADEto make other people think that someone or something is less good, effective, skilful etc than they really are I think he undersold himself at the interview.→ See Verb table
Examples from the Corpus
undersellOur prices are the lowest. We will not be undersold!But it was Picasso who fixed the price, knowing that Modigliani would undersell himself.