Longman Dictionary of Contemporary English homepage

Topic: FINANCE

Date: 1500-1600
Language: Spanish
Origin: boyar 'to float', from boya 'buoy', from Latin boia; BUOY1

buoy

2 verb
     
buoy2 also buoy up [transitive]
1 to make someone feel happier or more confident:
The party is buoyed up by the latest opinion poll results.
2BF to keep profits, prices etc at a high level:
Increased demand for computers buoyed their profits.
3 to keep something floating
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