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perm in Hair & beauty topic

From Longman Dictionary of Contemporary Englishpermperm1 /pɜːm $ pɜːrm/ noun [countable]  DCBa process in which you make straight hair curly by using chemicals, or hair that has been treated in this way syn permanent American English a very curly perm
Examples from the Corpus
permAnd perms, our straight hair tortured into frizz for the Christmas or Easter gathering and the requisite smiling photograph.Anyway, one day me and my mates were all going to a party so I decided to do a home perm.To top it all I added a red and white ribbon to the crest of my perm.Did you get a new perm?Well a Optaform perm lotion was the applied. 4.To do just that, he used Wella's Optaform perm on Anthea.I have a soft perm every 3 to 4 months.The newest, softest perms add body, waves or bouncy curls.