From Longman Dictionary of Contemporary Englishobjectiveob‧jec‧tive1 /əbˈdʒektɪv/ ●●○ S3 W3 AWL noun [countable] 1 PURPOSEsomething that you are trying hard to achieve, especially in business or politics syn goal He vowed to achieve certain objectives before the end of his presidency. the best way to accomplish your objectives The degree program has two main objectives. Managers should set specific performance objectives for their teams. The main objective was to improve children’s knowledge of geography. A clear objective was set and adhered to. One of your first business objectives should be to get your own office.► see thesaurus at aim, purpose2 PMPLACEa place that you are trying to reach, especially in a military attack The 4th Division’s objective was a town 20 miles to the east.COLLOCATIONSverbshave an objectiveOur main objective is to reduce road accidents.set an objective (=decide what you are trying to achieve)Pupils should be encouraged to set their own objectives.achieve/accomplish an objective (also attain an objective formal)The policy should help us achieve our objective of reducing paper waste.reach/meet an objective (=achieve an objective)We need to control spending in order to meet our financial objectives.pursue an objective (=try to achieve something you want)War has always been a means of pursuing national objectives.adjectivesthe main/principal objectiveThis research project has three main objectives.the primary/prime objective (=the main one)The primary objective of training is to improve performance.a key objective (= a very important objective)Their economic strategy was based on a number of key objectives.a clear objectiveA manager must give his team clear objectives to work towards.a specific objectiveMost classroom activities have a specific learning objective.a stated objective (=what someone says their objective is)The city’s stated objective was to improve housing in the area.a common objective (=one that people, countries etc share)Our employees have a sense of common objectives and their commitment is high.an economic/military/business/political etc objectiveWe have made good progress towards meeting our business objectives.phrasesaims and objectives (=all the things someone wants to achieve)The department should clearly state its aims and objectives.
Examples from the Corpusobjective• State your business objectives clearly.• The following is an example of some cognitive objectives for teaching the nursing care of a patient recovering from heart surgery.• The company's main objective is to keep recyclable material out of landfills.• The President believes that all military objectives have been achieved.• Performance objectives give people the best means to assess and improvise their way through change.• Program objectives are a major focus of the evaluation model.• The report focused on three of the business's objectives.• The 4th Division's objective was a town 20 miles to the east.• The second objective was met by the introduction of a betterment levy on development value.• The problem of establishing coherent, explicit and stable objectives for state enterprises applies with particular force to the railways.• The objective of this computer game is to design a city.• They recognized that some of their objectives could be reached by administrative action without running the gauntlet of the legislative process.• At worst a vague objective should be couched in very precise terms.business objectives• This strategic approach aims to optimise information and technology as valuable resources to achieve the key business objectives of the corporation.• In consequence we have developed restrictive practices and engineering, at best, are only partially aware of the business objectives.• We welcome visits to the College to discuss individual nominations and to identify personal development needs related to business objectives.• We ask how we can make environmental objectives tie in with business objectives - which means profit.• Training is available in telephone skills, letter writing, handling meetings or presentations, to help you meet your business objectives.