bait1 [singular, uncountable]
food used to attract fish, animals, or birds so that you can catch them:
We used worms as bait.
The fish wouldn't take the bait.
something attractive that is offered to someone to make them do something or buy something, especially when this is done in a dishonest way that tricks people:
Plenty of people took the bait (=accepted what was on offer) and lost their life savings.
to become angry when someone is deliberately trying to make you angry:
Senator O'Brien just smiled, refusing to rise to the bait.