English version

lead-in in Television & radio topic

From Longman Dictionary of Contemporary Englishlead-inlead-in /ˈliːd ɪn/ noun [countable]  AMTINTRODUCEremarks made by someone to introduce a radio or television show
Examples from the Corpus
lead-inThe last sentence in a paragraph should form a lead-in to what is to be discussed in the next paragraph.Station A and station B both have excellent lead-ins.I may be able to get a good lead-in shot before we even arrive at the hacienda.This is why the best news program may not have ratings as high as a news program with a strong lead-in.The lead-in to a news item should only take a few seconds.