English version

goodwill in Trade topic

From Longman Dictionary of Contemporary Englishgoodwillgood‧will /ˌɡʊdˈwɪl◂/ ●○○ noun [uncountable]  1 KINDkind feelings towards or between people and a willingness to be helpful A fund was set up as a goodwill gesture to survivors and their families.the season of goodwill (=Christmas)2 BBTthe value that a company has because it has a good relationship with its customers The sale price also covers the goodwill of the business.
Examples from the Corpus
goodwillMiss Fogerty was humbly grateful for her goodwill, but would never have dreamt of imposing upon it.In the years that followed it expanded operations without seeking local approval, earning little goodwill in Guadalcazar.Janis's reaction felt familiar, a form of goodwill Helen knew how to accept.U.S. troops arrived to find an enormous reservoir of public goodwill.Once again the goodwill is irrelevant to the minority interest.It would be a right insult to them to back off, and as you say, their goodwill could be handy.goodwill gestureIf this makes you uneasy, think about distributing a little preemptive baksheesh as a goodwill gesture.Some training is carried out as a goodwill gesture.As a goodwill gesture, Pac Bell sent baskets of fruit to competitors welcoming them to the market.The visit was a goodwill gesture to Raychem, which employs 1,300 people at its sites in Dorcan and Cheney Manor.She never repeated the goodwill gesture.