English version

loss leader in Trade topic

From Longman Dictionary of Contemporary Englishloss leaderˈloss ˌleader noun [countable]  BBTa product that is sold at a very low price in order to attract customers into a shop
Examples from the Corpus
loss leaderJust think of it as a loss leader and keep your fingers crossed. 3.The concept of a loss leader is often applied to internal price differentials.