Longman Dictionary of Contemporary English homepage

advertisement

noun
     
Related topics: Advertising and Marketing
ad‧ver‧tise‧ment S3 [countable]
1BBA also ad informal; advert British English a picture, set of words, or a short film, which is intended to persuade people to buy a product or use a service, or that gives information about a job that is available, an event that is going to happen etcCOLLOCATIONS COLLOCATIONS
put/place an advertisement in a newspaper take out an advertisement (=ask for an advertisement to be printed or shown) a newspaper/television/radio advertisement a full-page/half-page/two-page advertisement a job advertisement answer/reply to an advertisement run a series of advertisements (=print or broadcast a series of them)
advertisement for
The Sunday papers are full of advertisements for cars.
She saw an advertisement for a ski vacation in Vermont.
They put an advertisement in The Morning News, offering a high salary for the right person.
The organizers of the concert had taken out a full page advertisement in The New York Times.
Only a handful of people answered the advertisement.
2

be an advertisement for something

to be a good example of something or show how effective it can be:
He's a very good advertisement for the benefits of regular exercise.
WORD FOCUS: advertisement WORD FOCUS: advertisement
types of advertisement: commercial on TV or radio
poster
on a wall, often with a picture on it
junk mail
unwanted letters in the post, advertising things
flyer
a sheet of paper with an advertisement on it, given to you in the street or pushed through your door
the blurb
a piece of writing on the back of a book, which talks about the good things in it
the classified ads
also the small ads British English short advertisements in a newspaper, in which people offer things for sale
the personal ads
/the lonely hearts (ads) newspaper advertisements in which people say they want to meet someone for romance slogan, jingle2 (1), plug2 (2)

Dictionary pictures of the day
Do you know what each of these is called?
What is the word for picture 1? What is the word for picture 2? What is the word for picture 3? What is the word for picture 4?
Click on any of the pictures above to find out what it is called.

Explore our topic dictionary