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English version

air time

From Longman Business Dictionary
Related topics: Advertising & marketing
air timeˈair time1[uncountable]MARKETING the amount of time that a particular advertisement is seen on television, heard on radio etcBanks are now allowed only 375 seconds of air time monthly on each television station.2[uncountable] the amount of time that a MOBILE PHONE user talks on his or her phone in a particular period of timeCellular customers will pay normal air time charges for the service. time
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