Longman Dictionary of Contemporary English homepage

Date: 1500-1600
Origin: allure 'to attract' (15-21 centuries), from Old French alurer, from luere; LURE2

allure

noun
     
al‧lure [singular, uncountable]
a mysterious, exciting, or desirable quality
allure of
the allure of foreign travel
At 50, she had lost none of her sexual allure.
allure verb [transitive]
harmonies that never fail to allure the listener
alluring adjective:
the alluring magic of Hong Kong
allurement noun [uncountable and countable]

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