English version

Ansoff matrix

From Longman Business DictionaryAnsoff matrixAn‧soff ma‧trix /ˈænsɒf ˌmeɪtrɪks-sɒːf-/ noun [countable] a way of examining the possible actions that a company can take to increase its businessBoston matrixThe Ansoff matrix is a tool that helps businesses decide their product and market growth strategy.
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