English version


From Longman Business Dictionary
Related topics: Advertising & marketing
bait-and-switchˌbait-and-ˈswitch adjective [only before a noun] American English MARKETING if sellers use bait and switch methods, they attract customers by telling them about a cheap product which may or may not exist, and then persuade them to buy a more expensive oneAirlines often promote bargain fares that are not available on all flights, classic bait and switch tactics.
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