English version

below the fold

From Longman Business Dictionarybelow the foldbeˌlow the ˈfold adjective [uncountable]COMPUTING in the middle and bottom part of a web page, which you cannot see on the screen when you first open itIf you put the important content of your site below the fold, no one will find it, and they won’t come back to visit it. compare above the fold
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