Longman Dictionary of Contemporary English homepage

boast

2 noun
     
boast2 [countable]
something that you like telling people because you are proud of it:
It is the company's proud boast that it can deal with all a customer's needs in one phone call.
Philip's boast is that he started out without any outside financial backing.
an empty/idle/vain boast (=a false statement that something is good or possible)
'Making knowledge work' is the university's phrase, and it is no idle boast (=not a boast, but true).

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