From Longman Dictionary of Contemporary Englishbrandbrand1 /brænd/ ●●○ noun [countable]1TYPEa type of product made by a particular company, that has a particular name or design → makebrand ofWhat brand of detergent do you use?brand leader/leading brand (=the brand that sells the most)products which lack a strong brand imagebrand loyalty (=the tendency to always buy a particular brand)own brand British English, store brand American English (=a product made and sold by a particular store)2 →brand of humour/politics/religion etc3MARKa mark made or burned on a farmanimal’s skin that shows who it belongs toCOLLOCATIONSADJECTIVES/NOUN + brand a leading branda leading brand such as Toshibaa top brandKids want to have Nike and Reebok and other top brands.a popular brandIt’s the most popular brand of tequila in Mexico.an own brand British English, a store brand American English (=sold by a particular store under its own name)A supermarket’s own brand should cost less than the nationally advertised brands.brand + NOUNthe brand leader (=the brand that sells the most)Schwartz is the brand leader for herbs and spices in the UK.a brand nameThe use of tobacco brand names in sponsoring sports has been banned.a brand image (=the way a product or organization seems to the public)A company carefully protects its brand image.brand loyalty (=the tendency to always buy a particular brand)Advertising is used to sell a product and create brand loyalty.
brand• Large umbrellasoffer high visibility and are often branded.• When David Haleclaims he was pressured into making illegalloans, he is branded a crook and a liar.• It sounds like you are overly concerned about being branded as a corporatecrier if you go to management.• Stalin's opponents were branded as spies and traitors.• Lydia, cooped up like a hen in her house, had branded herself victim, prey, alien and afraid.• The alabaster face of Rogal Dorn branded his retinas: a crag of a face, with lushtoughlips.• Brown's assistant has been branded in the papers as incompetent.• Government posters from the 1930s brandedmarijuana a "killerdrug."• Thousands, branded parasitical intellectuals merely because they spoke a foreignlanguage or worespectacles, were systematically liquidated.• He also branded the idea of planetary motion caused by invisible epicycles as equally erroneous.brand something with something• Henry Schmitt's cattle are branded withHlazy S.From Longman Business Dictionarybrandbrand1 /brænd/ noun [countable]MARKETINGa name given to a product by a company so that the product can easily be recognized by its name or its designVirgin’s aim is to ensure that all its products and services match and exploit the brand.the Lancôme brand of cosmeticsThis is a company with strong brands and a good position in many markets.We built the Veuve Clicquot brand slowly over seven years.Argos bought five factories and developed its own brand called Fortuna.A brand is a type of product made by a particular company. You use brand to talk about products that you use every day, such as food and drink or cleaning products They sell many different kinds of coffee, including some of the less well-known brands. A make is the name of a particular product or the company that makes it, used especially about things such as electrical equipment and cars, but not about food or drink‘What make of car do you own?” “A Mercedes.’ A model is one particular type of car or machine from the various types that a company produces We produce a range of different computers, but this is our most popular model. A label is a name representing the company that is selling a product These products are manufactured overseas to a standard approved by the store and sold under their own label. →aspirational brand →consumer brand →dealer's brand →house brand →private brand →signature brand →stand-alone brandbrandbrand2 verb [transitive]MARKETING to give a name to a product or group of products so that they can be easily recognized by their name or design → brandingWe have made great efforts to brand our books by putting the company’s name on the front and back covers.→ See Verb table