English version

brand-conscious

From Longman Business Dictionarybrand-consciousˈbrand-ˌconscious adjective1someone who is brand-conscious only likes to buy products made by certain famous companiesChinese consumers are very brand-conscious when it comes to buying over-the-counter drugs.2a brand-conscious company or organization is very concerned about what people think of its name and its productsFor brand-conscious companies, the image that the company presents to clients is the most important part of their marketing strategy.
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