a type of product made by a particular company, that has a particular name or design [↪ make]
What brand of detergent do you use?
brand leader/leading brand (=the brand that sells the most)
products which lack a strong brand image
brand loyalty (=the tendency to always buy a particular brand)
a particular type of humour, religion, politics etc:
a strange macabre brand of humour
a mark made or burned on a farm animal's skin that shows who it belongs to