Longman Dictionary of Contemporary English homepage

Language: Old English
Origin: 'torch, sword'

brand

1 noun
     
brand1 [countable]
1 a type of product made by a particular company, that has a particular name or design [↪ make]
brand of
What brand of detergent do you use?
brand leader/leading brand (=the brand that sells the most)
products which lack a strong brand image
brand loyalty (=the tendency to always buy a particular brand)
own brand British English store brand American English (=a product made and sold by a particular store)
2

brand of humour/politics/religion etc

a particular type of humour, religion, politics etc:
a strange macabre brand of humour
3 a mark made or burned on a farm animal's skin that shows who it belongs to

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