to describe someone or something as a very bad type of person or thing, often unfairly
brand somebody (as) something
You can't brand all football supporters as hooligans.
Stealing that money has branded Jim for life - no-one will trust him again.
to burn a mark onto something, especially a farm animal, in order to show who it belongs to
brand something with something
Each cow was branded with the ranch's logo.
to give a name to a product or group of products so that they can be easily recognized by their name or design