Longman Dictionary of Contemporary English homepage

brand

2 verb
     
brand2 [transitive]
1 to describe someone or something as a very bad type of person or thing, often unfairly
brand somebody (as) something
You can't brand all football supporters as hooligans.
Stealing that money has branded Jim for life - no-one will trust him again.
2 to burn a mark onto something, especially a farm animal, in order to show who it belongs to
brand something with something
Each cow was branded with the ranch's logo.
3 technical to give a name to a product or group of products so that they can be easily recognized by their name or design

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