English version

catchword

From Longman Dictionary of Contemporary Englishcatchwordcatch‧word /ˈkætʃwɜːd $ -wɜːrd/ noun [countable]  WORD, PHRASE, OR SENTENCEa word or phrase that refers to a feature of a situation, product etc that is considered important Variety is the catchword at our latest venue, the Beehive Club.
Examples from the Corpus
catchwordMuch was made of slogans and catchwords...Variety will be the catchword at the new venue, with acts ranging from stand-up comedy to poetry readings.Variety will be the catchword at the new venue, to be called the Beehive Variety Club.After World War II, the catchword for a newly health-conscious society was 'protein'.If, therefore, the catchword and first word do not agree, there is likely to be something wrong.
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