English version

category killer

From Longman Business Dictionary
Related topics: Advertising & marketing
category killercat‧e‧go‧ry kil‧ler /ˈkætəgəri ˌkɪlə-gɔːri ˌkɪlər/ noun [countable] MARKETING a very big specialized international CHAIN STORE that causes local competitors to go out of businessCategory killers focus on one area of product, offering wider selections and deeper price cuts.
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