English version

competitive analysis

From Longman Business Dictionarycompetitive analysiscomˌpetitive aˈnalysisMARKETINGCOMMERCE the study of competing companies in an industry to see how each works, what makes them successful etcCompetitive analysis is a powerful tool in formulating a strategy, because it can spot gaps between you and your competitor in cost, quality and timeliness. analysis
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