English version

competitive intelligence

From Longman Business Dictionary
Related topics: Advertising & marketing
competitive intelligencecomĖŒpetitive inĖˆtelligence (also competitor intelligence) noun [uncountable] MARKETING the process of finding, analyzing, and using information about businesses that are competing with you, or the information that has been obtained from this processFirms use competitive intelligence in all aspects of business - from mergers and acquisitions to marketing - to gain real competitive advantage.
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