Longman Dictionary of Contemporary English homepage

connotation

noun
     
Related topics: Linguistics
con‧no‧ta‧tion [countable]
a quality or an idea that a word makes you think of that is more than its basic meaning [↪ denotation]
connotation of
The word 'professional' has connotations of skill and excellence.
a negative connotation
connotative adjective

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