English version

consumer resistance

From Longman Business Dictionary
Related topics: Advertising & marketing
consumer resistanceconˌsumer reˈsistance (also customer resistance) MARKETING dislike of or lack of interest in a new product or service by peopleconsumer resistance toCoca-Cola has been increasing promotional spending to lessen consumer resistance to higher soft-drink prices. resistance
Pictures of the day
What are these?
Click on the pictures to check.