the Japanese business philosophy of continual improvement
2repeated many times, often in a way that is harmful or annoying:
She has endured house arrest and continual harassment by the police.
We are continually reassessing the situation.
WORD CHOICE: WORD CHOICE: continual, continuouscontinual and continuousare both used to describe things that continue without stopping• continual rain • a continuous fall in unemployment since 1998Use continuousto describe things that go on without a break• I had six continuous hours of meetings. • a continuous line of treesUse continualto describe things which happen repeatedly• his continual attempts to interveneUse continualwhen the thing that is happening is annoying or bad• She was fed up with the continual arguments.
Definition from the Longman Dictionary of Contemporary English Advanced Learner's Dictionary.