English version

copy testing

From Longman Business Dictionary
Related topics: Advertising & marketing
copy testingˈcopy ˌtesting noun [uncountable] MARKETING the activity of showing an advertisement to a small group of people in order to find out if it works, before it is used on television, in a newspaper etcCopy testing is one of the essential indicators for most marketers.copy test verb [transitive]The ads should have been copy tested before they were run.copy test noun [countable]Our copy tests are accurate about 80% of the time.
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