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Related topics:1C [singular] a noise like the sound of something being crushed : 
The only sound was the crunch of tyres on gravel.
The only sound was the crunch of tyres on gravel.2 [countable, singular] American English a difficult situation caused by a lack of something, especially money or time : Three new teachers were hired to help ease the crunch.
Three new teachers were hired to help ease the crunch. cash/budget/financial etc crunch Cost cutting had enabled the organization to survive a previous cash crunch.
Cost cutting had enabled the organization to survive a previous cash crunch.3 an important time, especially one when a difficult decision has to be made :
the crunch
also crunch time American English4 [countable] an exercise in which you lie on your back and lift your head and shoulders off the ground to make your stomach muscles strong [= sit-up]
