Longman Dictionary of Contemporary English homepage

crunch

1 noun
     
Related topics: Colours and Sounds
crunch1
1C [singular] a noise like the sound of something being crushed:
The only sound was the crunch of tyres on gravel.
2 [countable, singular] American English a difficult situation caused by a lack of something, especially money or time:
Three new teachers were hired to help ease the crunch.
cash/budget/financial etc crunch
Cost cutting had enabled the organization to survive a previous cash crunch.
3

the crunch

also crunch time American English an important time, especially one when a difficult decision has to be made:
The crunch came when my bank asked for my credit card back.
When it came to the crunch, she couldn't agree to marry him.
4 [countable] an exercise in which you lie on your back and lift your head and shoulders off the ground to make your stomach muscles strong [= sit-up]

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