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de‧cep‧tive
1 something that is deceptive seems to be one thing but is in fact very different : 
Some snakes move with deceptive speed (=move faster than you think or expect).
Some snakes move with deceptive speed (=move faster than you think or expect).2 intended to make someone believe something that is not true : misleading and deceptive adverts deceptive practices
misleading and deceptive advertsdeceptive practices —deceptively adverb
