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demographic

noun
     
dem‧o‧graph‧ic
1

demographics

[plural] information about a group such as the people who live in a particular area:
the demographics of a newspaper's readership
2 [countable] a part of the population that is considered as a group, especially by advertisers who want to sell things to that group:
the 21-40 demographic
demographic adjective:
demographic change

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