English version

direct mail

From Longman Dictionary of Contemporary English
Related topics: Mail
direct maildiˌrect ˈmail noun [uncountable]  TCMadvertisements that are sent by post to many people
Examples from the Corpus
direct mailDirect Mail One of the most effective ways to recruit and encourage members and supporters is by direct mail.The marketing campaign began this month with magazine ads, direct mail and store promotions.News releases, brochures, newspaper advertising, direct mail and public service announcements are also in the works.The Advertising Standards Authority embraces press, poster, cinema advertising and direct mail.A problem arises with sample offers if you are not geared up for individual direct mail dispatch.Unit costs for brochures, catalogs, and other direct mail pieces.Drawn up by the Advertising Association, the new code covers about 90 percent of the companies that use direct mail.And, coupons come via direct mail.
From Longman Business Dictionarydirect maildiˈrect ˌmail MARKETING advertisements that are sent to people in the post, often people who have been chosen because they might be interested in the productOver 3 billion items of direct mail were sent through the post last yeara direct mail campaign aimed at US small businesses mail
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