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direct-to-consumer advertising

From Longman Business Dictionary
Related topics: Advertising & marketing
direct-to-consumer advertisingdiˌrect-to-conˈsumer ˌadvertising MARKETING advertising on television or in newspapers etc for medicines and drugs that people can buy in shops, rather than those they get from a doctorResults of the FDA survey reveal that most doctors think that direct-to-consumer advertising on radio, television and in magazines helps people more than it hurts them. advertising
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