Longman Dictionary of Contemporary English homepage

disincentive

 noun
     
dis‧in‧cen‧tive [countable]
something that makes people less willing to do something [≠ incentive]
disincentive to (doing/do) something
High interest rates can be a disincentive to expanding a business.
Definition from the Longman Dictionary of Contemporary English
Advanced Learner's Dictionary.

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