Longman Dictionary of Contemporary English homepage

Date: 1500-1600
Language: Latin
Origin: dissuadere, from suadere 'to persuade'

dissuade

verb
     
dis‧suade [transitive]
to persuade someone not to do something [≠ persuade]
dissuade somebody from (doing) something
a campaign to dissuade young people from smoking
dissuasion noun [uncountable]

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