Longman Dictionary of Contemporary English homepage

downmarket

1 adjective
     
down‧mar‧ket1 British English
downmarket goods or services are cheap and not of very good quality [= downscale American English; ≠ upmarket]:
downmarket tabloid newspapers
The company wanted to break away from its traditional, downmarket image.
Definition from the Longman Dictionary of Contemporary English
Advanced Learner's Dictionary.

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